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How Many People Use an Ad-Supported Streaming Service?Īd-supported streaming subscription tiers are usually offered as a cheaper - or free - way to stream. It’s a similar story with Dune on HBO Max in Q4 2021 - 7% of new subscribers planned to cancel after they’d watched the sci-fi blockbuster. For instance, Apple TV+ had success with Ted Lasso in the last two quarters of 2021, but 19% of users planned to cancel their subscription in Q1 2022 after they finished watching it. However, a portion of subscribers plan to cancel after watching a specific show. Though there can be many reasons for subscription cancellations, 49% of people said the most likely reason would be a price increase, and 31% said it would be specific content being removed. What Is the Main Reason People Might Cancel a Paid Streaming Subscription? In one survey, 46% of people said the streaming service choice was becoming overwhelming and 64% said they would prefer a bundle that allowed them to choose which streaming services they wanted. While cord-cutters initially turned to streaming services to circumvent package deals, many consumers now want some sort of streaming service bundle. What Do Consumers Think of Streaming Service Bundles?

#Streaming services with live tv tv

That said, with many streaming services offering live TV packages, that figure could change. households had a paid TV subscription, proving that while cord-cutting is popular, it has not completely taken over the industry. In 2021, it was reported that 67% of U.S. What Percentage of US Households Have a Paid TV Subscription? Overall, Americans streamed almost 15 million years’ worth of video content in 2021. That increased to 169.4 billion in February 2022, showing that this figure is likely to continue increasing. audience streaming a total of 183 billion minutes, or 348,173 years straight - an extra 44 thousand years.Įvery week in February 2021, Americans streamed 143.2 billion minutes of video content. Still, that number was surpassed in the last week of December 2021, with the U.S. If you were to put that in historical context, it was when humans evolved. streaming audience watched a massive 160 billion minutes of content - the equivalent of 304,414 years of straight watching. How Much Can the US Streaming Audience Watch?ĭuring lockdown in March 2020, the U.S. Netflix saw a huge spike in subscriptions in Q1 2020 due to COVID-19 restrictions. North America’s streaming market has steadily increased by 2% over the past few years. Oceania had the second highest increase at 80%. Looking at individual regions, Africa had the greatest surge in streaming activity, increasing 273%. Has Streaming Activity Increased Around the World Since COVID-19?

What Is the Most Used Streaming Service in 2022?Ģ.

In this article, we’ll go over different streaming statistics and facts to show how the online streaming world has reshaped the video and music industry. Then there’s the music streaming scene, with both free and paid options letting you listen to your favorite songs on pretty much any device. Streaming services come in all shapes and sizes, with some providing only on-demand content and others adding live TV and local channels. COVID and general growth have also pushed video streaming services to invest more money into new content, including “originals.”

Since the start of the COVID-19 pandemic, subscriptions have increased across all major services.

households have at least one video streaming subscription, and 60% have at least one paid music streaming subscription. The streaming industry is expected to be worth $330 billion by 2030.

The streaming industry is constantly growing, with more streaming services available every year.

On-demand subscription services have taken hold, so let’s look at the top streaming services statistics for 2022. Gone are the days of visiting your local video rental store or waiting a whole week to catch the next episode of your favorite show.

The ways we watch shows and movies - and how we listen to music - have changed dramatically over the last decade. Last Updated: 29 May'22 T20:00:23+00:00 Facts checked by Jasna Mishevska

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